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Commercial finance, made easy.
EasyAsset · Brand Identity · 2025
Skills and deliverables
- Brand Identity
- Colour System
- Campaign Design
The brief
The problem: commercial finance brands dress in navy suits and disappear. EasyAsset wanted to look like the easy part of the deal, not the paperwork.
The mark loops two arrows into a circuit of moving assets, and the system stays loud and liquid: mint against navy, a violet pattern, and a campaign that repeats the promise until it sticks: made easy, made fast, made flexible, made for you.
01The Mark
Two arrows loop into a circuit: assets in motion, money moving and coming back. Mint green does the talking; violet and navy keep it honest.
02Made Easy
The campaign line is the positioning: made easy, made fast, made flexible, made for you.
03In the City
04Campaign
