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Skincare that reads like an editorial.
Gloresense · Brand Identity · 2025
Skills and deliverables
- Brand Identity
- Pattern System
- Art Direction
- Social System
The brief
The problem: skincare shelves split into two clichés, clinical white or influencer pink. Gloresense needed to feel like neither: calmer, richer, closer to an editorial than an ad.
The identity answers with restraint: a petal mark and a spark-hearted bloom, a deep navy base lifted by lilac and pink, a serif wordmark that runs vertical like a magazine spine, and photography that treats every face like a cover story.
01The Marks
Two marks share the work: a falling petal for movement, and a four-point bloom with a spark at its heart for the moment skin gets its glow.
02Editorial by Default
The wordmark runs vertical like a magazine spine, set against skin, towel and light. Navy for depth, lilac for calm, pink for warmth.
03Pattern and Print
