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Brand Identity
Naqsh
A complete brand identity and guidelines system for a forward-looking venture: confident, modern and built to scale.
The brief
Naqsh needed an identity as ambitious as its vision: modern, confident and ready to scale across every touchpoint. The work began with strategy, defining positioning, personality and the single idea everything would hang from.
From there I built a complete visual system: a flexible logo, a disciplined type and colour palette, and components that keep the brand coherent whether it appears on a business card, a pitch deck or a product screen.
A system, not just a logo. A toolkit the team can grow with, without the brand ever feeling stretched.
