Smart eyewear with its eyes on tomorrow.

The brief

NexGen is a smart-eyewear technology brand, and its mark is drawn from the product itself: a visor silhouette resolved into a bold geometric symbol, paired with a wide, confident logotype.

The system runs on an orchid-and-indigo palette with a diamond pattern built from the mark, and rolls out across gold-foil stationery, ID badges, kraft packaging, billboards, watch faces, a "Sharp Your Reality" campaign and spatial-computing UI.