A book for the man who drew Univers.

Universal Standard · Print & Editorial · 2025

Brand: Universal Standard
Discipline: Book & Poster
Year: 2025

Skills and deliverables

Editorial Design
Typography
Book Cover

Universal Standard

The brief

A tribute to Adrian Frutiger built from his own tools: Univers, a strict grid, black, white and one red.

The cover and poster share a system: the oversized U, the 1957 date block, and type set at angles that stay locked to the grid.

01The study

Universal Standard Book cover, front and back

Universal Standard Poster