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A rising sun for a learning platform.

eduvance · Brand Identity · 2024

Brand
eduvance
Discipline
Brand Identity
Year
2024
Skills and deliverables
  • Logo & Identity
  • Visual System
  • Art Direction
  • Collateral
eduvance

The brief

eduvance is an education platform that wanted learning to feel bright, optimistic and modern. The identity is built around a rising-sun "e" mark: dawn as a metaphor for growth: set beside a confident geometric logotype.

The system pairs Lemon Milk display type with a lemon-and-lilac palette, and rolls out across the app and lockscreen, campaign banners, a poster series, wristbands, business cards and the website.

01Brand Identity

Rising-sun mark · Lemon Milk type · lemon & lilac palette