A wordmark carved from the mine.

The brief

The problem: raw-material businesses brand themselves like paperwork. Talc, an extraction and export operation, has a product you can hold: soft stone, ground fine, shipped worldwide. The identity puts the material back into the mark.

The wordmark fills its letters with the stone itself, the symbol compresses the extraction tool into a bold T, and a spiral-cut arrowhead motif turns the product into the poster series.